Speaker Biographies

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Jason Tollefson

Jason Tollefson is Product Marketing Manager for Microchip Technology’s Advanced Microcontroller Architecture Division, specializing in low-power products. His responsibilities include new product definition and low-power marketing for Microchip’s PIC18 and PIC24 product lines. Jason holds a Bachelors degree in Electrical Engineering from the University of Minnesota’s Institute of Technology, and a M.B.A from the University of Phoenix. Jason worked in new-product development for 8 years before moving to marketing.


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Willard Tu

Willard received his BSEE Degree from University of Michigan - Ann Arbor. He began his career in with Motorola Semiconductor standard product group in 1988. Later Willard migrated over to sales for a variety of semiconductor companies (FSL, NSC, NEC) selling MCUs into the automotive electronics, where he spent 13 years of his career. In 2005, Willard transitioned into a marketing role for ARM as the focusing on the Embedded Solutions. Willard has helped ARM partners, and customers incorporate ARM IP into new designs while communicating market trends and needs back product divisions to create next generation IP.


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